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The book titled "The Art of Innovation" written by Tom Kelley and Jonathan Litman. Tom Kelley is the General Manager of IDEO Product Development, founded by his brother David. M. Kelley. IDEO is a design consulting company leading in the world. Specialization of the company is ready to use product development and innovation strategy.

The book "The Art of Innovation" is a great deal of inspiration and a deep understanding and use of the tools necessary for leaders of companies in an effort to become pioneers and stars of the highest in the industry developing.

This book provides much insight, to run a business that is now being developed. In any business which is being developed, which requires innovation continuously without stopping.

Because all kinds of effort has been initiated and will soon be swallowed by the current tough competition and cruel if you do not have the ethos of learning and intelligence to read intelligently development opportunities.

The book "The Art of Innovation" written in an interesting way to display the actual case studies as examples and learning materials. Examples of such learning is that a failure or success, so give a lot of new perspectives in creating spaces infinite innovation.

A lot of information very useful as a model of corporate business development. A few tips and tricks have been applied innovation and provide tangible results in improving the quality and credibility of the business ..

One of them is the tips and strategies in delivering the promise to the customer. Suppose we agreed to give a demo / presentation beginning of the software application was made for 30 days.

If using a conventional model, usually to complete the application software according the agreed deadline (for 30 days in this case). It turned out that after the software application is not presented in accordance with the expectations of the users of the customer.

Many customers complained about the shortages and does not respond to customer needs in software applications that have been presented. Despite the explanations given that the software application can still be developed again and still in the process of work, pattern-thought user / customer is in the negative form of the capability of making software.

This certainly gives a bad effect on the continuation of cooperation with customers. It is possible that customers will cancel the partnership because of the low rate of our qualifications in doing their desires.

But compare the following strategies ..

A project manager asked for more time next week to the customers to discuss and provide a rough model or mockup software applications. Usually because the customer's curiosity and intensively involved, the users / customers will agree to meet to discuss the mockup.

Departure from the mockup was presented, usually a lot of entries and the addition of a list of the needs of the customer / user. This data is a reference to improve the first version of the mockup.

After the first version of the mockup completed, customers are usually very keen to do more advanced discussions. This is reasonable because of course they were eager to see how the wishes improvements implemented in the second version of the mockup.

From the second version of the mockup approval customer will more or less satisfied and had a positive initial description of the software applications that will be presented first models later.

Hence, in the 30-day deadline to reach agreement, what is the wishes of the user can be displayed properly and satisfactorily.

This will certainly have implications for better assessment of the qualifications for it customers in completing the work the software they provide.

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